Jakarta, 23 October 2018 , - Matahari Department Store (“Matahari”) once again participates in Jakarta Fashion Week (JFW) 2019 held at Senayan City, Jakarta. As part of an active player in the Indonesian fashion industry, Matahari has always been committed to supporting big fashion events in Indonesia. This year Matahari held two fashion shows presenting two different themes, In/Out Town which was held on 21 October 2018 and Disney and Marvel Fashion Parade which was held early afternoon today.
JFW 2019 remarks the sixth year of Matahari's participation in this most prestigious fashion event which is held annually in October. Matahari's participation this year, remarks the celebration of its 60th anniversary and presents the more fashion forward and on trend collections for its loyal customers. In/Out Town Collection features casual fashion for young people to wear when they explore the town or travel out of the town. Disney Collection of “Mickey and Friends” is to celebrate summer fun and it will be available for fans of all ages in Matahari stores.
Christian Kurnia, Merchandising, Marketing & Store Operations Director of Matahari said, "Through the collaboration with Disney, we would like to deliver our commitment which is highlighted in providing various products for the whole family to enjoy, not only fashion products, but also other merchandise such as toys for children. We focus on providing the best and fun shopping experience for our loyal customers."
"All Disney collections which have been presented today will be available in all Matahari stores in Spring/Summer 2019. We hope we can engage more Indonesian families to welcome next season with various choices of Disney characters that can be found in Matahari," said Imelda Like, Head of Marketing Communication & Fashion Director at Matahari.
Matahari and The Walt Disney Company South East Asia officially initiated collaboration since 2017 and continue to provide the Disney unique shopping experience through its products in all Matahari stores in Indonesia.
