- Matahari launched its latest fashion collection at Jakarta Fashion Week 2025, featuring vibrant and modern designs made from eco-friendly materials through its exclusive brands, Nevada and ZES, in collaboration with Asia Pacific Rayon (APR).
- Matahari is committed to combining fashion with sustainability, recognizing that today's younger generation is increasingly concerned about environmental and social issues.
Matahari joined the eco-friendly fashion collection at Jakarta Fashion Week 2025, collaborating with Asia Pacific Rayon (APR). The event took place on Thursday, October 24 at Pondok Indah Mall 3, Jakarta, featuring 48 looks from Matahari's two exclusive brands, Nevada and ZES.
Nevada is one of Matahari’s most popular exclusive brands. Targeting today’s youth, Nevada presents the “Confident Teen Spirit” collection, featuring 24 looks that invite young people to appear confident to show their unique character. This collection combines elements of varsity, denim, and grunge, with a contemporary touch that creates an energetic nuance full of courage.
On the other hand, ZES is Matahari's latest exclusive brand and was first introduced at Jakarta Fashion Week 2025. ZES is designed for modern individuals who prioritize style and comfort. With a contemporary and elegant touch, this collection is able to provide convenience for them to face their daily activities with confidence, in accordance with the concept carried by ZES, namely "Stress-Free-Commute."
The presence of the Nevada and ZES collections at JFW 2025 is an opportunity for Matahari to reintroduce its fashion line aimed at the younger generation. Combining edgy styles with the latest trends, this collection also emphasizes sustainability, in line with the increasing environmental awareness among young people.
The collection uses APR viscose rayon and sustainably produced Duniatex fabrics, delivering comfortable, soft, and cool-feeling clothing. The collaboration also demonstrates Matahari’s commitment to providing sustainable fashion that is easily accessible across its entire network of stores.
In addition to being displayed at Jakarta Fashion Week 2025, the Nevada and ZES JFW 2025 collections will be available exclusively at a number of selected Matahari stores.
