PT Matahari Department Store Tbk ("Matahari or the "Company"; stock code: "LPPF") is happy to welcome the 77th anniversary of Indonesian independence, and has prepared the Spirit of 77 Days Towards Independence Day (1 June – 17 August).
Matahari presents program 77 Days Spirit to Independence Day in line with his efforts to raise the spirit of Indonesia.
Matahari has prepared 4 major themes for this campaign. The first aspect will start in early June until the first week of July 2022 to support the holiday season titled "Hore, It's Holiday !” campaign after customers can now travel with their families or to work with minimal restrictions.
In addition, the 77 Days of Indonesian Spirit campaign also focuses on every student who returns to school physically after the disruption of the pandemic. Matahari realizes that its loyal customers come from various segments and backgrounds and fully supports the spirit of returning to school positively through the “Ayo Sekolah” campaign in July 2022.
Last but not least, getting closer to Independence Day on 11 - 17 August 2022, and as a form of commemorating the fighting spirit of the Heroes and the victory of Indonesian independence, Matahari is launching the best Red and White collection through the campaign “7 Days 7 Nights Party”.
Matahari will present a campaign with the following promotions:
- “Hooray, It's Holiday !”, will start from June 6 to July 10, 2022, consisting of Luggage Fair, Shoes New Arrival, Casual Fair, Intimate Fair , and Product Offers Cosmetic UV Shield , and more;
- “Let's Go to School”, will start on July 1 - July 31, 2022, consisting of Black Shoes Fair, Kids Fair, Backpack, Socks , and other promotions;
- “ 7 Days 7 Nights Party ” on August 11-17, 2022 consists of Special Price, Batik Bundling , 7 Days Beauty Hampers , and others; and the sale of the Red and White Collection.
Matahari also presents sophisticated digital operations by running exclusive special promotions available on Matahari.com and other special promotions at its official stores in marketplaces such as Tokopedia and Shopee.
“We are ready and excited for the 77 campaign. Days Spirit of Indonesia which will come with its 4 main themes. Summer to Independence Day is a great opportunity to maximize customer demand, especially as shoppers return to their usual school, holiday travel and activity-driven behaviors!”, said Terry O' Connor, Matahari CEO.
