Matahari ("Company"; stock code: "LPPF") strengthens its commitment to providing the best shopping experience for its customers by holding a homecoming program. Prioritizing the value of Giving Back to the community in welcoming Eid al-Fitr 2023, today Matahari announced the #MudikBersamaMatahari program for the first time and provided free tickets for 1,000 customers to go home to 38 cities in Java, Sumatra, Sulawesi, and Kalimantan.
The #MudikBersamaMatahari program embodies one of the four pillars that Matahari focuses on in running its business, namely the customer shopping experience (the other three are product, price, and human resources). The shopping experience is certainly Matahari's focus, especially during the month of Ramadan and Eid al-Fitr. Matahari invites its customers who have joined as Matahari Rewards Members to shop and participate in the #MudikBersamaMatahari program which will take place on February 5-28, 2023 to get free tickets to return to their hometowns.
"We are very pleased to be the first fashion retail company to facilitate homecoming for our customers through the #MudikBersamaMatahari program. This is one of Matahari's efforts to build closeness with our customers at a special moment throughout the year, namely returning home or being in their hometown during Lebaran and spending time with loved ones. Eid al-Fitr is a very precious moment and Matahari wants to be a part of this special day," said Terry O'Connor, CEO of Matahari.
Registration for the program is open to customers in Jabodetabek who are planning to return to cities in Java, Sumatra, Kalimantan, and Sulawesi. For those returning to Java and Sumatra, Matahari will provide transportation options in the form of buses and trains. Tickets are available for one-way travel only and departure will be from Jakarta on Saturday, April 15, 2023. Matahari will hold a farewell event for all participants returning home.
After shopping, customers can register and exchange tickets on the microsite www.mataharimudik.com or via email, choose the destination city and mode of transportation, and will receive a ticket number. Limited seat availability and quotas will be given to customers who register first and meet the applicable terms and conditions.
The #MudikBersamaMatahari program is valid for transactions at all Matahari stores throughout Indonesia, Matahari Mobile App, and Matahari.com. For more information about Matahari and the #MudikBersamaMatahari program, follow the Instagram account @Matahari.
#MudikBersamaMatahari will take customers home to the following cities:
- The Southern Route (Jakarta-Klaten-Solo) will go through the cities of Ciamis, Banjar, Cilacap, Banyumas, Sumpyuh, Karang Anyar, Kebumen, Kutuarjo, Purworejo, Wates, Yogya, Klaten, Solo
- North Route 1 (Jakarta-Wonogiri) will pass through the cities of Cirebon, Tegal, Semarang, Magelang
- The Northern Route 2 (Jakarta-Surabaya) will pass through the cities of Semarang, Demak, Kudus, Pati, Rembang, Juwana, Sarang, Tuban, Lamongan, Gresik, Surabaya
- For the Sumatra route (Jakarta-Sumatra) it will pass through the cities of Kalianda, Natar, Bandar Jaya, Kotabumi
- The train mode will pass through the Jatibarang, Cirebon, Kroya, Kebumen, Kutoarjo, Yogyakarta, Solo, Madiun, Nganjuk, Kertosono, Jombang, Mojokerto, Surabaya routes
- The flight route will take customers to the cities of Padang, Balikpapan, Makassar
Customers who wish to get homecoming tickets from Matahari are required to shop at Matahari outlets using Matahari Rewards Member during the program period with the following conditions:
- Minimum transaction of Rp1,000,000 in 1 month will get 1 bus ticket or train ticket. Customers can get a maximum of 4 tickets
- For flight tickets, minimum transaction worth Rp 2,000,000 in 1 month. Customers can get a maximum of 2 tickets
- Spending in 1 month can be accumulated
