Matahari ("Company"; stock code: "LPPF"), Indonesia's largest department store chain, proudly announces its collaboration with Universal Music Indonesia and Bravado to bring official music merchandise to Indonesian fans. This partnership introduces an exclusive collection featuring legendary global acts such as The Rolling Stones, with the Sex Pistols following in mid-May 2025. It also marks the launch of AOS, Matahari’s newest private label that adds pop-culture flair to everyday wear.
This marks the first time Universal Music Indonesia and Bravado have collaborated with a local retailer to expand access to licensed band apparel. By leveraging Bravado’s expertise in artist merchandising, the partnership guarantees quality and authenticity of each product.
“We’ve seen the strong demand for official music merchandise in Indonesia, and this partnership is a significant step in bringing global artists closer to their fans. Through Matahari’s nationwide retail network, we are making it more convenient than ever for music lovers to own authentic, stylish apparel,” said Matt Young, President of Bravado.
“With this collaboration, we are making it easier than ever for Indonesian fans to access quality licensed merchandise that celebrates their favorite artists. Music and fashion intertwine, and we’re thrilled to bring this collection to fans,” said Peter Hendarmin, Senior Commercial Director of Universal Music Indonesia.
Bravado, Universal Music Group’s leading merchandise and brand management company, guarantees authenticity and quality in every design. Matahari ensures the collection is tailored to local preferences, with fabrics and styles selected to suit Indonesia’s tropical climate. All apparel is made from 100% cotton for optimal comfort and durability.
Alongside this collaboration, Matahari also introduces AOS (Artisan of Style)—its latest exclusive brand offering trend-driven dailywear with a touch of pop culture. AOS is built on the spirit of self-expression, blending various pop culture influences such as music, art, film, and animated characters with streetwear styles that resonate with today’s youth.
AOS’s debut collection draws inspiration from bands that have shaped music history, such as The Rolling Stones and Sex Pistols, giving fans the opportunity to wear clothing that reflects both their musical identity and the cultural influence of these iconic artists.
“AOS is more than just fashion—it’s a platform for self-expression. We chose music as the debut theme because it’s a universal language that transcends generations and backgrounds. For this first collection, we translated legendary music icons into everyday wearable pieces through a thoughtful and deliberate design process. Each piece is made to be both stylish and comfortable, reflecting the dynamic personalities of Gen Z and young Millennials. With AOS, fans aren’t just buying clothes, they’re embracing a piece of culture and expressing their identity,” said Tommy Indra, VP of Merchandising for Special Project, Matahari.
The debut AOS collection features ranges of stylish yet comfortable T-shirts and sweatshirts, specifically designed for Indonesia's climate. With prices starting from IDR 129,900, the collection offers accessible fashion without compromising on quality or design authenticity.
The collection will be available exclusively at all Matahari stores and online at Matahari.com. Beyond T-shirts and sweatshirts, AOS will continue to expand its offerings to include pants and other fashion-forward items.
Looking ahead, AOS will continue to collaborate with other global music icons under Universal Music Group. The next lineup of musicians to be featured includes Guns N’ Roses, Run DMC, Jamiroquai, Lady Gaga, and Billie Eilish — all set to launch in 2025.
With this partnership, Matahari, Universal Music Indonesia, and Bravado look forward to expanding the collection with more musicians, new designs, and innovative fashion offerings through AOS. This initiative strengthens the connection between global music icons and their fans while reinforcing Matahari’s commitment to delivering authentic, trend-driven fashion to Indonesian consumers.
