Matahari launches its new identity and image moving towards a large format specialist or so-called 'House of Specialists' , presents the latest product offerings, more attractive store concepts and enhances customer experience.
Today Matahari introduces its new identity that reflects the spirit of service and a better shopping experience for consumers. Located at the Atrium Mall Taman Anggrek, Matahari launched the concept 'House of Specialists' to serve the needs fashion consumers in Indonesia, with a 5-year strategy to build market share in its target market, as the most widespread retail brand in its sector.
“The global retail industry continues to move and influence the way consumers shop and fulfill their needs. In this very dynamic industry, Matahari wants to continue to serve the needs of consumers in Indonesia and also make original Indonesian goods that are high quality and of global standards, thus providing a better shopping experience than before and building the company's brand and community by prioritizing the Human Resources approach,” said CEO of PT Matahari Department Store Tbk., Terry O'Connor. “Matahari must evolve and change as a shopping destination of choice for consumers that provides quality, aspirational and affordable fashion collections, as well as a children's clothing outlet and footwear the largest in the country which is also supported by a variety of attractive beauty product choices. With this concept, Matahari hopes to attract more customers from various age ranges, including those under 25 years old who also support our stores."
To realize the concept of ' House of Specialists ' Matahari will focus on four main things, namely Product, Price, Consumer Experience and Human Resources.
Matahari offers a wide range of fashion products and continues to add new brands across all categories. The collection is aspirational as the products are carefully selected based on trends, newer designs and ensuring a stylish look that can be worn everyday. The collections at Matahari build feel good and confident. For consumers who want to have a wider choice of shoes and sandals, they can visit the area footwear and freely choose the desired product.
Looking stylish doesn't have to be expensive. Matahari has a range of international quality products at affordable prices. To get the best shopping experience, consumers can take advantage of Matahari Rewards membership and get flexible discounts and direct shopping discounts. Pay less for quality products only at Matahari.
Now shopping at Matahari is a pleasure, with the help of expert and skilled employees who come with more modern uniforms. Stores are lit with environmentally friendly LED lights with shopping aisles that are neatly and freely arranged according to trends and needs. Matahari optimizes the layout of its products in specialist areas such as men's wear, beauty, ladies wear, baby shop, children's wear, footwear, And casual sport . The carefully re-arranged shopping area makes it easy for consumers to find the items they need. Matahari also equips itself with services Click and Collect or Shop & Talk , where Matahari prepares personal shopping assistant to help consumers find the items they need which can then be picked up at the nearest outlet. The program will be fully implemented in 2022 and 2023.
“Since our founding in 1958, Matahari has built strong relationships with our employees and partners who have made us great. Individuals are the most important part of our organization. Without a strong and supportive team, we would not be here today,” Terry added. Matahari is increasing its role in the community and inviting employees and business partners to participate in doing good things that can be enjoyed and provide sustainable benefits to the community.
The new identity reflects Matahari's desire to inspire consumers. 'to feel good '' by appearing more fashionable And trendy . Not only for consumers, Matahari also wants to inspire thousands of employees and partners who have worked together for years. Matahari holds various programs that develop the capacity of employees and business partners. At Matahari, employees and partners learn from each other so they can work better and progress together. In addition to various empowerment activities with employees and business partners, Matahari also increases its concern in building literacy for the future generation by renovating 10 school libraries in 10 areas in Indonesia. "Matahari lives side by side with the community because 142 Matahari outlets are spread across 77 cities throughout Indonesia. Matahari has helped more than 1,000,000 people through local job creation and community support. We want to do something that can help create a better future. We agree to open a window of knowledge for children in the cities where we are located and reading is one of them. Matahari will help improve literacy by renovating many Indonesian school libraries where children can develop themselves and enjoy the culture of reading," concluded Terry.
Through the #SambutMatahariBaru campaign, Matahari invites consumers to explore new Matahari stores and express themselves in consumer activities with ' fashion enthusiasts ' who collaborate with Matahari.
For information about Matahari and #SambutMatahariBaru, follow us on Instagram account @Matahari.
