PT Matahari Department Store Tbk ("Matahari" or "the Company"; stock code: "LPPF") officially launched a new store concept on Friday, July 8, 2022 that is fresh, bright, modern, clean, contemporary to provide a pleasant and memorable retail experience for customers, in line with the overall goal of creating a "House of Specialist" where brands are curated and presented in a contemporary manner in one clear destination with the same standards as specialty stores but on a larger scale.
Matahari brings this new store concept to Matahari Supermall Karawaci, Banten as an addition to its expansion and commitment to provide the best value for its customers. The preparation of the last two (2) years has brought the new store concept to Matahari Ambarrukmo Plaza and Matahari Taman Anggrek, in line with Matahari's new business strategy and accelerated store opening plan which will be seen from 10 new stores opened in 2022 and many more modernized.
Matahari continues to innovate by using more environmentally friendly materials with 100% LED lighting and increasing the use of environmentally friendly materials in each new store. The future community goals are in line with Matahari's commitment to bring fresh new merchandise and the “Feel Good” experience into all aspects of the customer journey.
Matahari Karawaci has planned special entertainment and brand promotion events for the upcoming weekend which will be promoted through Instagram live and also Shop and Talk channels. Matahari Karawaci also celebrated Eid al-Adha by giving Qurban to Masjid Jami Al Karomah on July 8, 2022.
Features of Matahari's new store include:
- changing the store facade to be wider and more attractive;
- more explicit arrangement of the cashier area and service area for customer convenience;
- brighter, environmentally friendly lighting throughout the store;
- more consistent brand presentation for ease of shopping;
- new concept of equipment with simple tones that uses less materials
- to further highlight merchandise as a focus;
- wider path;
- coffee corner for shoppers;
- specialist denim concept;
- shoe cleaning and replacement service.
Collectively these changes enhance the store concept to provide the best shopping experience for Matahari customers.
“We are excited to bring this new store concept to Matahari Karawaci and I am personally proud of my team. We are optimistic about driving a new era of retail expansion and customer engagement, and to support this we are presenting our latest store concept with a brighter concept and more modern interior. This shows our commitment to be ready to compete now and in the future,” said Terry O'Connor, CEO of Matahari.
